Guides

Buying guides for boutiques

Notes on testing styles, reordering and building a resort drop.

All stories

4 stories

Sourcing & Buying

How to set a reorder cadence that keeps best sellers in stock without carrying dead inventory at the end of the season.

Trends

Floral chiffon, strapless minis and long printed maxis — how to build a resort capsule that sells before the season starts.

Trends

Strapless minis, satin slips, mermaid gowns and empire waists — what each silhouette is actually for, and how to stock them.

Sourcing & Buying

A practical buying method for US boutiques that need newness every month without tying cash up in bulk inventory.

Shop the range

Styles in the guides

The dresses and bottoms referenced in our buying guides.

New Arrivals

Full-length wide-leg denim trousers with belt loops, pockets and a retro high-rise line.

Party & Evening

Sleeveless bodycon maxi with a V neck and a knot front detail for dinner and night-out dressing.

Resort & Vacation

Strapless mini dress in a floral print with a sweetheart neckline and ruffled hem.